Disney has had a rough couple of years recently. The pandemic caused them to lose a big chunk of change, and the company has been under scrutiny for its increasing “woke” agenda.
Millions of American parents haven’t been happy with the direction Disney has taken, and perhaps some of that has been reflected in the tanking stock prices.
Now, the corporation has been forced to make a very big move — they’re replacing the top boss.
CEO Bob Chapek has presided over a company that has watched its stock crumble 40 percent in the last year. Disney’s well-publicized clash with Florida Governor Ron DeSantis didn’t help.
From a lesbian kiss in the movie Lightyear to a transgender man buying tampons on TV, Disney has been shocking parents with their embracing of far-left ideology.
And no matter how wealthy and legendary a company is, it’s difficult not to feel the pressure of ticked-off consumers and an ailing economy.
The result is a massive shake-up at the top: Chapek has been fired as CEO. On top of that, Disney is going back to its roots, in a desperate attempt to get the flailing corporation back on track.
Via The Daily Wire:
Disney fired CEO Bob Chapek in a dramatic development Sunday, bringing back its former boss and ending a disastrous tenure that saw the entertainment giant become a value-hemorrhaging caricature of wokeness.
The company installed 71-year-old Bob Iger, who retired as CEO a year ago after a 15-year successful run, to his old post.
Robert A. Iger named Chief Executive Officer of The Walt Disney Company: https://t.co/qvG1ZB8cvR pic.twitter.com/nV41l8OMEW
— Walt Disney Company (@WaltDisneyCo) November 21, 2022
Disney said the former CEO ” is uniquely situated to lead the Company through this pivotal period.”
To many, it seems like Disney wants to go back to what was working. Iger appeared to know what he was doing, and he may be less likely to bow to the woke mob — and focus more on profit.
In an email to the Disney staff, acquired by The Ankler, Iger wrote:
…it is with an incredible sense of gratitude and humility-and, I must admit, a bit of amazement-that I write to you this evening with the news that I am returning to The Walt Disney Company as Chief Executive Officer.
Chapek was supposed to help the company retrieve lost billions after the COVID pandemic, when the parks were forced to close.
However, he decided to ignore Florida law regarding various woke policies, and that resulted in the state ending lucrative tax breaks. This reportedly hurt Disney significantly.
There have also been numerous reports of Disney executives bragging about their far-left ideas, such as erasing “gendered greetings” from their theme parks and a “not at all secret gay agenda.”
And with rumors of new Disney princesses boasting about having abortions, and more highly questionable content in the hopper, many parents had had enough.
At this point, conservatives have said they’re boycotting Disney and won’t bother with their movies or products, so it might be necessary to restructure and rebrand. We’ll see how Iger proceeds.
- Disney fired CEO Bob Chapek and brought back former CEO Bob Iger.
- The corporation saw its stock tumble 40% this year, and they’ve come under heavy scrutiny for their far-left agenda.
- Florida Gov. Ron DeSantis also ended the company’s lucrative tax breaks, because they failed to abide by new anti-woke rules.