Hollywood juggernaut Disney has faced increasing backlash in recent years. Americans have accused the company of “going woke,” meaning, they are pushing progressive ideology in their films, shows, and theme parks.
The company, as a result, has been losing money on its streaming app–as well as on major features. Over the last holiday weekend, Disney released two big-budget films… both of which tanked.
It appears the company spent years ignoring complaints from American audiences. But now, after facing large defeats, Disney appears to be admitting where it went wrong.
From the New York Post:
The Walt Disney Company acknowledged that its left-leaning politics may have alienated a segment of the population — putting a dent in the House of Mouse’s bottom line…
“Generally, our revenues and profitability are adversely impacted when our entertainment offerings and products, as well as our methods to make our offerings and products available to consumers, do not achieve sufficient consumer acceptance,” the company said in its SEC filing.
It appeared, to many fans, that Disney was forging ahead with its progressive agenda. Despite backlash, apparent boycotts, and audience complaints, Disney has churned out numerous “woke” products over the last six or seven years.
The company has been losing money. It ousted its previous CEO and brought back Bob Iger. His first move to save the company was to lay off thousands of employees. Despite this, the company lost big on two major features released over Thanksgiving.
Its latest Marvel film, which they expected to be a tentpole, failed to meet box office expectations. During the same weekend, it released its next animated feature. But the company known for legendarily successful animated films suffered a humiliating defeat with its latest entry, Wish.
Audiences couldn’t help but point out that both these movies had progressive, feminist, and racial messages.
Now, an SEC filing from the company admits that their products were “misaligned” with “public and consumer tastes.” It also admitted that audiences were angry that Disney tried to infer in “matters of public interest.” That most likely refers to Disney’s fight with Florida over a law protecting children.
Disney confessed that their recent “offerings and products” were not achieving “sufficient consumer acceptance.” That means, audiences hate Disney’s woke content and refuse to pay for it.
But does this mean Disney will turn around and start making non-woke content? That remains unclear. The same executives and creators are working at Disney. These people are tried-and-true progressives, who believe in their leftist message.
Are they willing to shelve this agenda and return Disney to its roots?
- Two major films from Disney bombed over the Thanksgiving weekend.
- Audiences have rejected Disney over its continued push of “woke” ideology.
- In an SEC filing, Disney finally admitted that its offerings were “misaligned” with consumer tastes.
Source: New York Post