Over the last few years, we’ve seen a shift in the culture wars. Large companies that have pushed woke ideology are finally starting to suffer. Target has lost billions over a customer boycott. Disney is losing even more.
But the company that has suffered the most is Anheuser-Busch, owner of brand Bud Light.
Despite a painful boycott, the company has not apologized to its customer base. It has reportedly lost not only money, but its stock value has suffered. Now, it looks like shrinking sales could result in another major setback for the woke brand.
From The Post Millennial:
Thousands of workers at 12 of Anheuser-Busch’s US breweries are threatening to strike over contract disagreements on job security and improvements in benefits and retirement, saying “there won’t be any beer come March.”…
Following a disastrous sales slump in the wake of a marketing promotion with transgender influencer Dylan Mulvaney, Bud Light lost millions in sales, billions in market cap, and its top standing as the number one sold beer in the US.
The marketing partnership backfired so dramatically that it brought down total beer sales in the US.
“A raise, better health care, pension benefits, security for all 12 breweries, that’s all very important,” said Buffington, a member of Teamsters Local 947.
5,000 Teamsters work at Anheuser-Busch at dozen U.S. breweries.
— Teamsters (@Teamsters) January 8, 2024
In another massive problem for Anheuser-Busch, thousands of its workers have voted to go on strike. The fight is over contract negotiations. Workers are demanding “a raise, better health care, pension benefits” and security for their breweries.
It does not appear as if the company is willing to agree to all of this. So, the union voted 99% to go on strike, if a deal cannot be reached by the end of next month. They warned that there will be no beer “come March” if they do not get a contract that meets their requirements.
It is possible Anheuser-Busch is unwilling to fork over all these benefits, in light of the millions it lost over 2023. Not only did the company lose a tremendous number of sales, but it has lost billions in stock value.
This might have put the company in a tough position. It might not have the cash to supply what the workers are demanding. That is largely thanks to a crippling boycott that has not appeared to end.
Conservative customers stopped buying Bud Light (and other Anheuser-Busch products) over a transgender ad campaign. The parent company has apologized to gay and trans people twice, but not once tried to win back most of its customers.
- Anheuser-Busch workers are threatening to strike over their new contract.
- The union has voted to go on strike on February 29, if they don’t get their demands.
- This comes after the company lost billions thanks to a transgender Bud Light campaign.
Source: The Post Millennial