Several months ago, we learned longtime host on Fox News, Chris Wallace, was leaving for its rival. He was joining CNN, to appear on their new-to-be-launched streaming service, CNN+.
CNN was sinking millions into this new project. They hoped it would recoup some of the many, many viewers they lost over the last year.
But, sadly, things have not worked out as planned for the liberals.
Warner Bros. Discovery is shutting down CNN+ as of April 30, marking one of the company’s first significant maneuvers since completing the merger of WarnerMedia and Discovery less than two weeks ago.
The decision puts an abrupt end to an ambitious and aggressive venture that people familiar with the matter say rankled David Zaslav, the new CEO of Warner Bros. Discovery, from the start.
According to a report by Variety, CNN is killing its new streaming app, CNN+ after only one month. The company is trying to spin the news, saying the service wasn’t in line with its new owners, Warner Bros. Discovery.
But we know the real facts.
CNN was projecting millions of subscribers in a short time. But they only were able to get around 100,000 people to join. Daily views couldn’t break 10,000.
In streaming terms, those are terrible numbers. Earlier in the week, we learned CNN was ending all marketing for the service.
Now, the fate of numerous employees, as well as those splashy big names they hired.
It’s pretty ironic when you think about it. Folks like Christ Wallace left established, reliable networks to take a risk with the lowest-rated news outlet in the country.
Any one of us could have predicted this app would tank. So, why did Wallace think leaving the top-rated network for CNN’s third-rate project was a good idea?
I can’t answer that question. But, chances are, Wallace will not be finding a warm reception at Fox News, if he wanted to return.
- CNN is closing CNN+ one month after its launch.
- The service failed to bring in millions of subscribers, as predicted.
- Big names left ABC, NBC, and Fox News to join the risky project.