The “woke” agenda is spreading fast, especially in the world of advertising and entertainment. Multiple big-name companies like Anheuser-Busch have already taken the plunge.
As expected, this has generated a rash of pushback from millions of Americans who are tired of having this crammed down their throats 24/7.
And they’re once again targeting another American company that has bowed to the woke mob.
This time it’s whiskey giant Jack Daniels, whose 2021 drag queen campaign has resurfaced — and it’s getting plenty of flak.
The ad set featured drag queens from Ru Paul’s Drag Race and it was called the “small town, big pride” campaign. This was released during pride month and showed off a series of videos called “Drag Queen Summer Glamp.”
This has been promoted on the company’s website, and says “Jack Fire and Pride go together like cinnamon and whiskey.”
A Jack Daniel’s spokesperson told Newsweek that the company makes products “with everyone in mind, including the LGBTQ+ community. As a longtime champion of the LGBTQ+ community, Jack Daniel’s celebrates individuality and living life boldly on your own terms.”
Various drag queens, like Trinity the Tuck and Manila Luzon, applauded the decision and said it should be “celebrated.”
But that’s not what’s happening on social media right now.
For example, Clay Travis wrote on Twitter:
Jack Daniel’s Whiskey canceled my endorsement deal because I said I opposed sandblasting the word Confederate off a Vanderbilt University building. But they paid these clowns. pic.twitter.com/5EAqwwioyP
— Clay Travis (@ClayTravis) April 6, 2023
Oli London followed this with a tweet and the popular #GoWokeGoBroke hashtag:
Jack Daniel’s GOES WOKE! 🥃
— Oli London (@OliLondonTV) April 6, 2023
Other Twitter users quickly jumped on the bandwagon, saying they’ll never buy Jack Daniels again:
Who told Jack Daniel’s it would be a good idea to use a transgender to promote their whiskey?
They can say goodbye to a good chunk of their clientele.
I will never drink Jack Daniel’s again. pic.twitter.com/Ig8mXvlfwW
— Proud Elephant 🇺🇸🦅 (@ProudElephantUS) April 6, 2023
Country western star Travis Tritt:
— Travis Tritt (@Travistritt) April 6, 2023
Though this campaign is a couple years old, it resurfaced at a time when the woke agenda is more prominent than ever before.
Most that push back against it say they never had a problem with gay or trans individuals, but now that such individuals appear to be clearly promoted, encouraged, and given special treatment, they’re sick of such campaigns.
Big companies believe it’s the “moral” thing to do, so they’re going to do it.
The question now is, will they continue to suffer – as some reports have indicated – by appealing to the wrong demographic, and alienating millions of customers at the same time?
- A 2021 Jack Daniels ad campaign featuring drag queens has resurfaced.
- It was released for pride month and now it’s back, only this time it’s facing a ton of backlash from citizens and celebrities alike.
- The social media world erupted with calls to boycott Jack Daniels, and promises to never buy their product again.