Toyota’s Woke DEI Agenda Comes to Light, Concerns Consumers
By Mick Farthing|September 27, 2024
Toyota’s Woke DEI Agenda Comes to Light, Concerns Consumers

It seems like every day, we hear about another corporation bending the knee to the radical left. They’re not content with simply making products or delivering services anymore. No, they have to force politics down our throats.

Once upon a time, companies focused on making good products and respecting their customers. Now, they’re pushing divisive, radical agendas in a thinly veiled attempt to win favor with the woke crowd. And let’s be clear—it’s not about making the world a better place. It’s about power, control, and virtue signaling.

This toxic trend is an insult to the majority of Americans who don’t want politics forced into their lives at every turn. Whether it’s the groceries we buy or the cars we drive, the woke left wants to inject its ideology into every transaction.

These corporations have completely lost sight of their customers. Instead of focusing on what they do best, they’re busy placating the loudest, most radical voices. It’s exhausting, and quite frankly, most of us are sick and tired of it.

From The Post Millennial:
Toyota is the latest to come under fire over its diversity, equity, and inclusion (DEI) policies. It has been revealed in a report that Toyota conducts DEI training, divides employees into employee resource groups based on gender and sexual orientation, and supports funding sex change procedures for minors as well as “all ages” LGBTQ Pride events.

Toyota Joins the Woke Parade

The latest corporate offender? Toyota. Yes, the car company that many Americans have trusted for decades has now gone fully woke. A recent report reveals that Toyota has jumped on the diversity, equity, and inclusion (DEI) bandwagon in a big way, and it’s worse than you think.

Toyota isn’t just offering feel-good training sessions to make everyone “diverse and included.” They’re dividing employees into groups based on race, gender, and sexual orientation. That’s right—segregating workers by identity, the very thing we thought we had moved beyond.

It doesn’t stop there. Toyota is reportedly funding sex change procedures for minors and sponsoring LGBTQ events that cater to all ages, including children. And let’s not forget about their support for “The Equality Act,” which would allow biological men to use women’s bathrooms and compete in women’s sports.

This isn’t about inclusion or diversity—it’s about pushing a radical agenda that most Americans don’t agree with.

Robby Starbuck Speaks Out

Conservative activist Robby Starbuck has had enough, and he’s calling Toyota out for their woke nonsense. In a report released Thursday, Starbuck exposed the full extent of Toyota’s progressive DEI policies.

He rightly points out that Toyota seems to have forgotten who its core customers are. Most American and Japanese families don’t buy into this radical leftist agenda, yet Toyota seems determined to alienate them.

Starbuck didn’t mince words: “It’s time to remind Toyota who their customers are.” He’s absolutely right. Companies like Toyota depend on the average American family to buy their products, not the loud activists constantly pushing for more radical changes. It’s time these companies face some real consequences for selling out to the woke mob.

Preferential Treatment and Activism

One of the most outrageous revelations in Starbuck’s report is that Toyota isn’t just adopting DEI policies internally. They’re actively giving preferential treatment to “diverse” suppliers, effectively discriminating against businesses that don’t fit their woke criteria.

This isn’t about fairness or opportunity—it’s about political favoritism, plain and simple. Worse still, Toyota is knee-deep in LGBTQ activism, sponsoring events aimed at kids and funding gender transitions for children if state laws allow. This is not only irresponsible; it’s dangerous.

Toyota has worked hand-in-hand with progressive nonprofits like the Human Rights Campaign (HRC) to oppose common-sense laws that would ban sex changes for minors. They’re putting their brand and money behind one of the most divisive issues in America today, and they’re doing it without regard for their customers’ values.

Child-Endangering Donations

If you thought it couldn’t get any worse, it does. Toyota has also been funneling donations to organizations like The Trevor Project, which has run questionable chat rooms between adults and kids discussing sexual topics.

This is a company that claims to care about diversity and respect, yet it’s funding organizations that facilitate conversations between adults and children on matters that should be private, if not outright inappropriate.

They’ve also been pumping money into other groups supporting child sex changes, such as the Dallas Resource Center and the Los Angeles LGBT Center.

Let’s not forget their participation in the Workplace Equality Summit, a hotbed of woke ideology, and continued support of the HRC’s radical agenda.

A Call for Sanity

Starbuck’s report is a much-needed wake-up call. Toyota has been a trusted brand for years, but they’ve clearly lost their way. It’s time for us, the customers, to stand up and demand accountability.

We don’t want corporations preaching politics. We want them to make good products and leave the activism to the politicians. As Starbuck rightly said, “The customer is king.” If we vote with our wallets and our voices, we can force these companies to return to sanity and political neutrality.

Toyota needs to be reminded of who their real customers are. American families, not radical activists, buy their cars. And if Toyota refuses to listen, there’s always a competitor ready to step up and offer an alternative—one that respects the values of the people who keep them in business.

Key Takeaways:

  • Toyota has adopted radical DEI policies, including funding sex changes for minors and sponsoring LGBTQ events for all ages.
  • Conservative activist Robby Starbuck exposed Toyota’s woke agenda, calling on consumers to remind the company who their core customers are.
  • Toyota’s involvement in divisive politics risks alienating American families, who just want companies to focus on products, not activism.

Source: The Post Millennial

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Mick Farthing
Mick is a freelance writer, cartoonist, and graphic designer. He is a regular contributor for the Patriot Journal.
Mick is a freelance writer, cartoonist, and graphic designer. He is a regular contributor for the Patriot Journal.